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Social Media Marketing Applied to Healthcare PowerPoint Presentation

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About This Presentation

Description : Understanding Healthcare Consumer Use of Social Media to Reshape Your Healthcare Online Marketing Strategy

Tags : Social Media Marketing,SMM,Healthcare

Published on : Dec 28, 2016 | Views : 1912 | Downloads : 3

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Slide 1-

Social Media Marketing Applied to Healthcare Understanding Healthcare Consumer Use of Social Media to Reshape Your Healthcare Online Marketing Strategy
Slide 2-

Evolution of Social Media Using the Web for Medical and Healthcare Information Aggregation and Dissemination to Build Your Crowd
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1978 Bulletin Board concept to inform friends about meetings, make important announcements, and share information 1993 Mosaic browser developed by University of Illinois Urbana 1995 Above 1 million active websites reported on The World Wide Web 1998 Social network platforms make the boundaries shrink and blogging boom takes off
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2004 Social Bookmarking introduced on the web 2009 Twitter breaks the story about plane landing in Hudson River 2010 The internet is cited as the primary way Indian and the world get news (personalized news feeds)
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Year in Review 1.79 billion monthly Active users on Facebook 317 million monthly active users on Tweeter 3.25 billion video views/month on YouTube 467 million professional LinkedIn users
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Social Networks Evolve 1992: World Wide Web Available to public 1997: AOL Instant Messenger Enabled users to create friend lists and share files 2003: MySpace and LinkedIn Detailed profiling of companies and professionals, share group pages, and professional networks
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2004: Flickr and Facebook Photo-sharing, friends 2005: Ning and YouTube Personal blog pages, community websites, videos 2006: Twitter Micro blogging, Share status updates, tagging 2009: Foursquare Location based 2011: Google+ and Pinterest Circles of friends, content curation
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Are you an active participant on the Digital planet?
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Healthcare:Social Media Landscape How Patients are Using Social Media? 2011-12 Patient Usage Survey Why (and How to) Use Social Media in Healthcare? 2012 Study of US Hospitals
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40% Health is Happening on Major Social Networks 1/3 Have used social media to find health-related consumer reviews (i.e. of treatments, procedures, or physicians) Are using YouTube, Facebook and Twitter to find medical information, research and share their symptoms, and offer opinions about doctors, treatments, drugs, and health plans 1:4 Have publicly posted about their health or healthcare experience
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Purposeful Engagement via Web 2.0 Facebook pages allow photo sharing, material postings, testimonials, feedback from clients, organized events, and much more … Twitter facilitates advice and tips, share articles and resource links, highlight activities, promote events … Create videos to educate patients: welcome messages etc. Regulations and privacy concerns still affect how patients and healthcare providers use social media websites.
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Purposeful Engagement via Blogs Collaborative learning and sharing spaces, staff profiles and organization strategic plan (mission/vision) Learning and/or research communities Discussion forums Scenario-based collaboration, sharing resources, reference material, podcasts
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Healthcare Social Media marketing - Key Points The fact is, you cannot avoid social media. Get onboard and learn how to use it to make connections, improve patient experience, and garner media coverage to attract new patients and staff. “Share Information, Share Health” – do not use social media to diagnose. Leverage social media to share healthcare information that is useful and timely. Embrace the sharing spirit of social media as a means to unite staff, volunteers, patients, and other stakeholders.
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Open Discussion As a medic, how are you using social media? How can medics use social media to outreach within organization? Of what value is social networking to you as a professionally or for your organization?
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References http://socialmediatoday.com/node/545540 http://sproutsocial.com/insights/2012/08/healthcare-social-media-2/ http://blog.healthecareers.com/blog/careers-in-healthcare/why-medical-professionals-are-using-social-media
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Abhishek Singh Founder @MedicPresents Owner EditableTemplates.com abhisheksingh0506@gmail.com