Online Marketing Strategies for Your Practice

Online Marketing Strategies for Your Practice PowerPoint Presentation

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Description : Download free medical presentation titled “Online Marketing Strategies for Your Practice.” Learn the concepts of healthcare and medical online marketing.

Tags : Online Marketing,Strategies for Your Practice,OM

Published on : Jan 11, 2017 | Views : 190 | Downloads : 0

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Slide 1-

Online Marketing Strategies for Your Practice Anupma Singh Editor @MedicPresents
Slide 2-

“I searched dentist on Google”
Slide 3-

Internal Marketing - asking existing patients for testimonials and referrals Staff training, practice management External Marketing - directed to prospects apart from your existing patients, greatest ROI includes direct mail, Internet, social Internal vs. External Marketing
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Where You Get New Patients From? The World Wide Web Website Google Directories & review sites Mobile Social Media Patient Education
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Website: The Foundation for Your Online Marketing Efforts Your online identity Professional outlook Easy navigation Educational content 24/7 storefront to practice
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Search Marketing – SEO & PPC Formulate a search marketing plan Search Engine Optimization (SEO) High organic search ranking Pay Per Click Advertising (SEM) Sponsored Google listings Google Place Page, Yahoo Local, Bing Local Verified local directories for your proactive
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Reputation Management Submission to good local directories Monitor Your Online Reputation Have a plan in place get patient reviews Various take home instruction cards, etc. Outreach to loyal patients Make it all EASY
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Social Media for Your Practice Facebook, Twitter, Google+ Blogging Integrate it all with Website It’s a very huge referral network!
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Managing Social Media Appoint member of your staff to help Prepare a Plan Encourage Engagement Contests/Polls/Surveys Health Tips etc. Blogging to feed it all
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Patient Education Work on treatment awareness Get established as expert in your area Educate patient after office hours Videos Blog
Slide 11-

Tracking Your Performance Is your website delivering and driving new patients? track… New patient appointments Phone calls Website traffic
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Integrated Web Strategy = Maximum ROI Website Search Engines Directories & review sites Mobile Social Media Patient Outreach
Slide 13-

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anupma

About : A Healthcare MarCom professional...I have experience on managing healthcare marketing communication online...on website, social media and off course email.
Occupation : Health Enthusiast
Specialty : Health Enthusiast
Country : India
Website : http://www.medicpresents.com/

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