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Description : Internal Marketing for Medics– Making the Most of What You’ve Got

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Published on : Dec 28, 2016 | Views : 451 | Downloads : 0

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Slide 1-

Internal Marketing for Medics– Making the Most of What You’ve Got Khushbu Shrivastava Gupta Editor @MedicPresents Master of Technology (M.Tech.), Biotechnology
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Internal Marketing for Medics– Making the Most of What You’ve Got Introduction to opportunities Reasons why you should market your practice Gain your market share in healthcare industry Add value to the existing brand name & hospital mission Reach & treat more people using digital media Increase net revenue Build volume to make the case to add providers to your panel Capture “downstream” business for your hospital/company or followers from your existing base
Slide 3-

Outline For A Medical Marketing Plan – S.W.O.T. Good medical marketing starts with good marketing plan reviewed from time to time Strengths, Weaknesses, Opportunities, Threats (S.W.O.T.) – review how these relate to you or your healthcare organization online Discuss particular local challenges (group) Monthly reports for your medical marketing efforts online are key toward tracking and attaining volume and revenue goals Ensure that reports are produced regularly to keep your efforts on track toward designated goals Once your medical marketing plan is fine-tuned, look to potential targets
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Utilize Your Existing Crowd Identify and target internal referrals if you are a medical and healthcare organization. Similarly, tap your existing fan base of you are and individual Professional.
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Medical Marketing Materials to Promote Referrals to your Practice Prepare materials that are easy to follow Brochure that describes your practice Brief Physician and Staff biographies Brief description of services offered Hours of operation Directions to practice Phone and fax numbers Practice Newsletter
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Online Marketing Materials to Promote Referrals to your Practice Content in the form of blogs, articles, checklists, study/research reports, posters etc. Social media groups where people are hanging out Newsletters to be send to your mailing list
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Medical Online Marketing Things to Do
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Online Marketing Materials to Promote Referrals to your Practice Last but not least – COMMUNICATE, COMMUNICATE, COMMUNICATE CONSTANTLY with potential referring providers to build your practice