Download Free Medical Business Proposal for Care for Premature Babies PowerPoint Presentation

Business Proposal for Care for Premature Babies PowerPoint Presentation

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Description : A proposal

Tags : glenpallat@gmail.com

Published on : Mar 05, 2018 | Views : 2008 | Downloads : 0

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Slide 1-

Lil’ Cluster Blossoms
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Preterm Definition :- Preterm or babies born too early, less than 37 weeks of gestation – they can be further classified into three sub categories - extreme (>28 weeks/>LBW of 800 gms) moderate preterm (>32 weeks/LBW of 1500 gms) and late preterms (>37 weeks/) Stats : Nearly 85 percent of preterm babies are born between 32 and 37 weeks gestation and most of these babies do not need intensive care to survive. than 37 weeks gestation - Essential newborn care (drying, warming, immediate and exclusive breastfeeding, hygiene and cord care) as well as basic care for feeding support, infections and breathing difficulties can mean the difference between life and death for small babies - In India, 3,341,000 babies are born too soon each year and 329,900 children under five die due to direct preterm complications - Much is already being done to prevent preterm birth and low birth weight and to improve outcomes for small babies. - As government leaders, civil society organizations, health workers, families, communities and other partners come together to enact change, we can prevent babies from being born too early and too small, and ensure that small babies get the critical life-saving care and nurturing they need. – Hencce there is an increase in the survival of the preterms and in parallel we see an increase in preterm birth rate from 12 – 15 %(2010) to 18%- 22% 2017 Reasons as to why Preterm birth is on an incline – More success in fertility processes such as IVF’s Air pollution Lifestyle changes Late pregnancies in woman Anemia/reproductory problems – PCOS/OD, thyroid, infertility, stress some common causes
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Survey 88% agree there is a need for: Emotional support & counseling, >50% are willing to pay Comfort baby toys at NICU Helping hands once preemie is brought back home Swaddle sacks/Baby wraps 75% agree there is a need for: Formula feed and its easy accessibility Chemical free organic clothing and accessories Appropriate sized diapers Appropriate toys to be introduced at the right age
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KEY PROBLEMS Service: Emotional Support & counseling – 88% - More than 50% are willing to pay up to 2.5 k Care/Support once preemie back at home Product: Comfort baby toys at NICU, Swaddle sacks, Formula feed, Chemical free clothing and accessories, Diapers
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Solution: Service Offering: Emotional Support & counseling – Go to platform for all the preemie related queries and help, growth tracker, guides, Information sheets, Community support, learn from experiences of other preemie parents, mentors provide period counseling and encouragement (this would directly address PPD in mothers which is on arise in India) Care/Support once preemie back at home – professionally trained nurses Product Offering: NICU Clothing and toys, Swaddle sacks, Formula feed, Chemical free clothing and accessories, Diapers – custom order and sourcing from the market
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Revenue Model Service Offering – Service contract/Pay per use Content Platform – Can generate Advertising sales Product Offering – Consumables – B2B & B2C Diaper Market – set to grow at 20%largely due to the awareness of Hygiene and increase in disposable incomes – from 4 billion units in 2016 to <6 billion units by 2022 – both in woven and non-woven - as of now Pampers – Size ranging from P1 to P3 even for micro-preemies, Huggies has introduced for the first time diapers for preemies Organic clothing - For a garment to be 100% organic, it needs to also use non-toxic dyes, and you need to watch out for permanent press (wrinkle-free) and fire-retardant finishes - these garments are fire-retardant free, so as to be baby-friendly)
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Channel Tie up with Private / Public hospitals / specialty maternity care / diagnostics (B2B) Build a dedicated online platform catering to service and product
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USP Specifically designed products catering to preemie’s and their parents India market share - competition in India is negligible and hence an opportunity to be a market leader wide open – its largely an unorganized sector which is growing year on year – early entrant advantage fairly an unfair one
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Customer Segment Service – Counseling, Care and Support – B2C Product – Diaper for preemies – Hygiene – B2B & B2C Product – Clothing & accessories for preemies – B2C Product – Organic / chemical free – baby – B2C Product – Developmental toys
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Cost Structure
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Revenue Stream Sale of service and every product