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Social Media for Beginners PowerPoint Presentation

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Description : Check out this medical presentation on Medical Marketing, which is titled "Social Media for Beginners", to know about the power of social networking in medicine.

Tags : Medical Marketing, Social Media, Beginners, social networking, medicine

Published on : Aug 29, 2021 | Views : 1335 | Downloads : 0

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Morgan Rouprêt, MD, PhD Professor of Urology Hopital Pitié Salpétrière, Assistance Publique- Hôpitaux de Paris Université Paris 6, Paris, France Social Media for Beginners
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Climate changes… Eyjafjallajokull
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Surgery changes…. Robot a new god? fascination adoration Consumer Demand Popular surgery? Role of the surgeon?
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EAU changes ….
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European Urology changes …. http://www.europeanurology.com/social-media
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A new era of medicine…
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Introduction The main generalist social media sites are essential in any field of professional life to DISCUSS, PROMOTE, MONITOR and ENGAGE with peers. For researchers a number of sites have become well established as specialist resources to CREATE, DISCOVER, SHARE, DISCUSS and MEASURE research outputs… 7
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Social media is user generated content that is shared over the internet via technologies that promote engagement, sharing and collaboration.* * Definition from The Social Media Guide.com
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Innovation adoption …
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The Internet Revolution Billions of Users Percent of population 55 65 46 21.9 24.9 9.6 http://www.itu.int/ITU-D/ict/statistics/at_glance/keytelecom.html
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Social networking – 50% of all US adults % of internet users Pew Internet Project
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Social media is the second Internet revolution. http://en.wikiversity.org/wiki/File:Web_2.0_elements.png http://en.wikiversity.org/wiki/File:Web_1.0_elements.png Used w/ permissions GNU License
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YOUR PATIENTS Are Using Social Media Source - Pew Internet project
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60% of patients say Information found online affected a decision about how to treat an illness or condition Source - Pew Internet Project
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E-PATIENTS engage in communities online to share their stories, disease & treatment information, referrals and support Social media sites have 24 TIMES the activity of healthcare sites
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HOSPITALS are using Social Media http://ebennett.org/hsnl/
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Video Visits, Instant message visits Mobile patient platform Online communication - patients can upload BP, blood sugars, weight data for review online Online appointment scheduling, refills Patients pay an annual fee + low costs per visit No insurance E-Medicine Practices Jay Parkinson, MD
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Online, your patients TRUST YOU the most Likely to trust online information from… Likely to share online information from….. Source: PwC Health Research Institute: Social Media “Likes” healthcare Chart pack
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Physicians & Social Media Use Blogs Percent Source - http://www.quantiamd.com/q-qcp/DoctorsPatientSocialMedia.pdf
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Why Don’t Docs Engage in Social Media? Source - http://www.quantiamd.com/q-qcp/DoctorsPatientSocialMedia.pdf
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Don’t believe me? Whether you know it or not - Information in the public domain Insurer’s databases Physician review sites Pharmacy databases Patient websites Social networking sites Whether you like it or not - You are Online
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YES Authority Influence Reputation Marketing of practice Patient education Share medical knowledge Crowd-sourcing Expressing yourself NO Lack of personal privacy Liability concerns Patient privacy risks No way to get paid for it Takes time Employment Insecurity Being marketed to Being asked for advice online Will YOU engage in Social Media?
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SOCIAL MEDIA – GETTING STARTED PRACTICE WEBSITE Professional, clean design with simple interface, Dynamic updates, RSS Feed ? Patient portal (appointment, refill requests),? Online EMR, ? Patient community TWITTER Each doc has their own twitter page (? + practice twitter for larger practices) Broadcast health news, commentary & messages Engagement with colleagues ,Crowd sourcing medical dilemmas Avoid direct patient interactions LINKED IN Professional network, useful for job networking FACEBOOK Keep practice page and personal pages separate YOUTUBE Patient education videos , medical education BLOG Can be part of practice website or separate
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Your patients are not your friends
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ANONYMITY Privacy Freedom Employment security ?Increases risky online behavior IDENTITY Authority Reputation Control Enhanced practice Employment security Engagement vs.
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Posts limited to 140 characters Can have private account or public account Users follow other users Can block followers or be private and only permit certain followers. You don’t have to follow everyone who follows you Post tweets, comment on other’s tweets, send private messages Hashtags (#) allow for grouping of related posts Conferences, breaking news, topics of interest, Twitter chats WHO TO FOLLOW? Experts in your field Reporters who report in your areas of interest Medical journalists Colleagues
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Doctors on Twitter Nature of tweets 49% Health or medical related 21% Personal 12% Self-promotional 1% Medical education 1 % Recommended medical product 148 Tweets (3%) were Unprofessional 33 (0.6%) Contained profanity 38 (0.7%) Potential patient privacy violations 14(0.3%) Contained sexually explicit material 4 (0.1%) Discriminatory statements 2158 tweets from 260 twitter users with >500 followers JAMA, February 9, 2011—Vol 305, No. 6 567
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Twitter Smarts (@DrWes ) 1. Follow smart people doing work that is relevant to yours. Trash most others. 2. Post relevant, valuable content of interest to your followers. 3. Watch your time on Twitter. At most, I spend 20 minutes a day on Twitter, and I think it would take me far more time offline to gain and share the same information. 4. Do not EVER post patient information – Tweets are public and searchable on Google. Twitter Not-so-Smarts @mommy_doctor )
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The Eleven Commandments of Social Media Engagement Observe, Listen & Think Before Engaging What are your goals with this tweet/post/comment? Is this the best platform? Add Value. Be relevant. Be Accurate. Research & attribute your sources. Maintain patient privacy – Don’t post anything about a patient that he/she would recognize themselves. Go beyond HIPAA. Stay away from patient-specific dialogue. Be Respectful. Keep it Civil. Keep it Clean. Don't post material that is profane, libelous, obscene, threatening, abusive, harassing, hateful, defamatory or embarrassing to anyone. Abide by the law. Don't post content that violates any state or federal laws. Get permission to use or reproduce copyrighted content. Be Transparent. Disclose affiliations and conflicts. Clearly identify any advertising as such. Remember - What happens on the Web stays on the Web. Forever. Even if you delete it. Engage with others. Social media is not a place for you to talk without listening, commenting and responding to the conversations around you. Don’t give individual medical advice online Patients are not your friends. Keep your individual Facebook page private. Be yourself. That’s what social media is all about. Show your personality. Modified from Vanderbuilt University Med Center Social Media Toolkit
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ESU course: the twitter contest! 1stRank
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Take aways Engagement with peers through social media… and especially specialist media for researchers… can accelerate professional development by: Enhancing your profile in professional networks Increasing your efficiency in the discovery and monitoring of information, new developments in your field Exposing your work in multiple channels for improved discovery, readership and even citations Improving chances of collaboration with researchers internationally Demonstrating the wider impact of your work beyond traditional citation metrics
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Morgan Rouprêt, MD, PhD Professor of Urology @MRoupret morgan.roupret@psl.aphp.fr Social Media for Beginners