Download Medical Notes on Pharma 2020 Marketing the future - a paper on the future of the pharmaceutical industry

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Pharma 2020 Marketing the future - a paper on the future of the pharmaceutical industry Medical Notes

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Description:“Pharma 2020: Marketing the future” is the third in this series of papers published by PricewaterhouseCoopers on the future of the pharmaceutical industry. This paper discusses the main players reshaping the pharmaceutical marketplace. This includes the growing power of healthcare payers, providers and patients, and the alterations required to create a marketing and sales model that is fit for the 21st century. These changes will enable the industry to market and sell its products more cost-effectively, to create new opportunities and to generate greater customer loyalty across the healthcare spectrum.

Tags:PricewaterhouseCoopers, published paper, Pharma, pharmaceutical, marketing, sales

Published on: Jun 25, 2020 | Views : 1583 | Downloads : 0